The increasingly competitive landscape across various industries throughout the world has modern entrepreneurs fighting to find clever ways to automate their processes. When used correctly, technology and automation improve productivity, saves time and money, and helps run your business smoothly. 

From e-commerce management aps, to manufacturing ERP software, or accounting tools, business owners are in search of the best ways to improve efficiency. The accelerated digital transformation expected for 2022 and beyond is putting even more pressure on businesses adopting and implementing the right tools to scale.

In this article, we’ll discuss the top tools modern entrepreneurs should use to improve efficiency and offer examples from each category.

1. An e-commerce platform

Selling online, directly to end-users is a growing trend. Building your own online store is not as complicated or expensive as it used to be, thanks to platforms like Shopify, Woocommerce, or Wix. These platforms offer the possibility to get up and running in a matter of days, without any necessary knowledge in coding. You can use predefined themes, various plugins or apps, preferred payment methods, and many other customizable features to create the website of your dreams and sell hassle free to your customers.

2. Manufacturing ERP software

If you make your own products, it is vital to use smart software to manage your inventory, production processes, and overall business operations. Tools like Katana MRP, MRPEasy, or Fishbowl inventory are great options for small and medium-sized businesses who sell their products directly to consumers via online channels.

3. Payment processing systems

PayPal and Stripe are two of the most popular payment processing systems on the market. All e-commerce platforms can integrate with these solutions, consumers know and trust them, and your accounting team will be grateful. If you sell expensive products and want to offer your customers the opportunity to pay in installments you may consider integrating a solution like Klarna.

4. Email marketing apps

There’s lots of talk in the media that email marketing is dead. However, research continuously shows that it remains one of the most effective ways to inform both new and existing customers about your products, offers, or company news. MailChimp is one of the most used tools to grow your email list and execute marketing campaigns.

5. Analytics and tracking tools

Gaining valuable data on your customers’ behaviour is essential to your business’ success. It helps you learn about your target audience and adapt accordingly. KissMetrics provides information on customer engagement, so that you can better understand the way your audience makes purchasing decisions.

6. Shipping integrations

Smooth logistics is another essential aspect. People expect fast order fulfillment and deliveries, so companies like Shipstation can help automate this process, minimize lead time, and improve efficiency.

7. Social media management

A strong social media presence is not a competitive advantage anymore, but simply a must. Updating your profiles, generating content, and engaging with your audience are all time-consuming activities. HootSuite is one of the best tools in social media automation allowing you to schedule your posts, post across various social media platforms, organize your content and automate posts based on editorial needs.

8. Customer relationship management

If your customers are not satisfied with your brand and products, you won’t be able to grow your business. CRM tools have been around for a long time to help managers stay on top of their customers’ needs and improve customer satisfaction levels. However, Zendesk is the gold standard. It helps to create great customer experience on your website, and track data through an intuitive interface.

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